ChefSums: Recipe Costing & GP

Sticky toffee pudding: how much it costs to make, per portion

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A tray of date sponge and a pan of toffee sauce, twelve portions, costed from pack prices dated 7 September 2026. The pudding almost every pub sells and almost nobody costs.

Sticky toffee pudding with ice cream on a white plate
Photo: Sticky toffee pudding with honeycomb ice cream - Brewhouse & Kitchen, Worthing 2026-06-08 by Andy Li, CC0, via Wikimedia Commons; cropped and resized. A public-domain photo of the dish, not the exact costing below.
Ingredients per portion£0.87
Batch of 12£10.42
Menu price · ChefSums' sample pub menu£7.50 inc VAT (£6.25 ex) · 86% GP
Lowest price · 68% GP£3.26 inc VAT (£2.71 ex)

The menu price is the one ChefSums uses for this dish on its sample pub menu, a realistic UK menu price (also on the restaurant menu £7.96). The lowest price is the one that just reaches 68% GP, the UK food GP benchmark (UKHospitality × Christie & Co, 2022: 65.9–69% food GP across every segment). It covers the ingredients at a normal margin, not staff, rent or energy, and most cafés, pubs and takeaways charge more for simple dishes. Check what places near you charge. GP is worked out on the ex-VAT price.

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Ingredients and cost, 12 portions

IngredientPack pricePack sizeUsedCost
Medjool dates£28.495000 g400 g£2.28
Bicarbonate of soda£1.991000 g8 g£0.02
Unsalted butter£31.995000 g350 g£2.24
Light brown soft sugar£3.751000 g350 g£1.31
Dark muscovado sugar£7.381000 g150 g£1.11
Eggs (medium)£3.4930 each4 each£0.47
Self-raising flour£1.791500 g300 g£0.36
Black treacle£1.75454 g40 g£0.15
Vanilla extract£4.4595 ml10 ml£0.47
Double cream£3.791000 ml500 ml£1.90
Golden syrup£17.997260 g50 g£0.12
Batch total£10.42
Per portion (÷ 12)£0.87

Cost per line is pack price × (amount used ÷ pack size), the same sum the tool runs. Change one pack price and every line that uses it moves.

What it really costs: waste and staff time

Ingredients£0.87
Waste allowance, 5% (trim, ends, the odd one binned)£0.04
Staff time: 30 min hands-on for the batch of 12 at £12.71/hr + 25% on-cost£0.66
Food, waste and staff per portion£1.57

At the sample pub menu price (£6.25 ex VAT) that is 25% of the price, before rent, energy and everything else. Many UK sites aim to keep food plus staff (prime cost) at or under 60–65% of sales. The staff line counts hands-on prep only, not unattended cooking, and uses the April 2026 National Living Wage; put your own rate, minutes and waste in the calculator's real cost section or the prime cost calculator. Every dish side by side: the UK dish cost index.

Method

  1. Stone and chop the dates, cover with 400 ml boiling water, add the bicarbonate and leave 10 minutes; blend roughly.
  2. Cream 100 g of the butter with the light brown sugar, beat in the eggs one at a time, then the treacle and vanilla.
  3. Fold in the flour, then the date mixture. Pour into a lined tray and bake at 180 °C (355 °F) for 30-35 minutes until a skewer comes out clean.
  4. Sauce: melt the remaining butter with the muscovado, golden syrup and cream; simmer 3 minutes until glossy.
  5. Portion the sponge, soak with half the sauce, and serve hot with the rest over. Cream or ice cream to serve is not costed.

Costing notes

Under a pound a portion for ingredients: this is the highest-margin plate on most pub menus. Butter and cream are two-fifths of the cost, so a dairy price rise shows here first. Dates are costed from a 5 kg wholesale case; a 250 g retail pack roughly doubles that line. Ice cream, cream or custard to serve is not included: add a row.

Where the prices came from

JJ Foodservice collection prices as shown on its public search pages on 7 September 2026 (delivery prices run about £1-2 a case higher). The site does not label VAT on most lines: raw food is zero-rated in the UK, while oil, vanilla and alcohol carry standard-rate VAT. Where JJ had no line that day, a Tesco retail price is used and marked. Your supplier's price is the one that matters: open the recipe and type it in.

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